Joe Kugelmass writes about sexuality in the age of advertising with his typical insight, connecting the dots between the popularity of rule-based approaches to sexual and romantic interaction, work and leisure, the culture of advertisement and commodification, irony, authenticity, sweetness, and time. My favorite sentence: "Thus the nostalgia for adolescence is as desperate as it is superior, because what adolescence really represents is a period when there was enough time, and enough unknowns, that romances felt less arranged. In absence of that real slow time, we are back to simulation and the montage promises of the commercial." It's great when I can have research crushes on people who are also my friends.